Privacy Policy

Last Updated: 11.01.2025

Company: NGA Dynamics Ltd, Hull, United Kingdom

Website: www.ngadynamics.co.uk

1. Introduction

NGA Dynamics Ltd (“we”, “us”, “our”) is committed to protecting your privacy and ensuring your personal information is handled in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

This Privacy Policy explains how we collect, use, store, and protect your information when you:

1. Visit our website
2. Use our digital tools or analytics software
3. Engage our consulting, supply chain, business development, or innovation services
4. Interact with our Smart Security Ink System or related technologies
5. Communicate with us via email, phone, or social media

By using our services, you agree to the practices described in this policy.

2. Data We Collect

We may collect the following categories of information:

2.1 Personal Information

Provided voluntarily by the user:

• Name
• Email address
• Phone number
• Business or job title
• Company name
• Contact preferences

2.2 Business Information

Used to deliver consulting or analytics services:

• Operational data (e.g., supply chain metrics, inventory data)
• Business processes and documentation
• Financial or strategic information voluntarily shared
• Innovation or product concepts under NDA

2.3 Technical & Usage Data

Collected automatically from website or software use:

• IP address
• Browser type and version
• Device identifiers
• Usage patterns
• Pages visited
• Error logs and performance data

2.4 Software Data (for product users)

When using our digital tools or innovation products, including the Smart Security Ink System:

• System logs
• Performance analytics
• User behaviour data (non-personal)
• Security marker activation data
• Data required to operate the software

We do not collect unnecessary personal information and do not store any sensitive data unless explicitly provided.

3. How We Use Your Data

We use your information to:

3.1 Provide and improve our services

• Deliver consulting, analytics, and advisory services
• Configure software and custom business tools
• Provide technical support and maintenance

3.2 Communicate with you

• Respond to enquiries and project requests
• Send updates, reports, or proposals
• Notify you about service changes

3.3 Product development

• Improve the Smart Security Ink System
• Develop new innovations
• Conduct research and testing in anonymised form

3.4 Security & compliance

• Monitor and protect against cyber threats
• Ensure system integrity
• Meet legal or regulatory obligations

3.5 Marketing (with consent)

• Send newsletters or announcements
• Share case studies or success stories
• Provide promotional content relevant to your business
• You can opt out of marketing at any time.

4. Legal Basis for Processing (UK GDPR)

We rely on the following lawful bases:

• Contractual necessity – to deliver services you have requested
• Legitimate interests – for analytics, improvement, and security
• Consent – for marketing communications
• Legal obligation – where required by law or regulation

5. Data Sharing

We do not sell your data.

We may share information with:

5.1 Service Providers

Trusted third parties who help us deliver certain services:

• Cloud storage providers
• Analytics or BI tools
• IT security partners
• All partners meet UK GDPR compliance standards.

5.2 Universities and R&D Partners (for innovation projects)

Only with your permission and if relevant to your project.

5.3 Legal or Regulatory Authorities

Where required by law or to protect our legal rights.

6. Data Retention

We retain data only as long as necessary for:

• Delivering services
• Meeting contractual obligations
• Satisfying legal or audit requirements
• Business and project data is typically retained for 6 years in line with UK accounting regulations unless agreed otherwise.
• You may request deletion at any time, subject to legal constraints.

7. Data Security

We take data protection seriously and use:

• Encrypted storage
• Secure servers
• Access controls and authentication
• Regular security reviews
• Industry-standard encryption for sensitive files
• NDAs for all proprietary client information

 No system is 100% secure; however, we take all reasonable steps to protect your data.

8. International Transfers

We store most data inside the UK.

If data is transferred abroad (e.g., via cloud services), it is only to countries with adequate data protection standards or through approved safeguards such as:

• Standard Contractual Clauses (SCCs)
• UK adequacy decisions

9. Your Rights Under UK GDPR

You have the right to:

• Access your data
• Correct inaccuracies
• Request deletion (the “right to be forgotten”)
• Restrict processing
• Object to processing
• Request data portability
• Withdraw consent at any time

To exercise your rights, contact us at:

info@ngadynamics.co.uk

We respond within 30 days.

10. Cookies

Our website may use cookies for:

• Performance analytics
• Session management
• User preferences
• Users can disable cookies in their browser settings. A full Cookie Policy can be provided separately.

11. Children’s Privacy

Our services are not intended for individuals under 16. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy occasionally.

Changes will be posted on our website with a new “Last Updated” date.

Continued use of our services signifies acceptance of the updated policy.

13. Contact Us

For questions, complaints, or data requests:

NGA Dynamics Ltd

Hull, United Kingdom

Email: info@ngadynamics.co.uk

Website: www.ngadynamics.co.uk